For technical founders
The Blueprint is for technical founders who built a software product, a SaaS, app, tool, or platform, before they knew who'd buy it, and are ready to land their first paying customer using what they already shipped, without a rebuild.
The problem
The code works. The demos go fine. People say “cool.” Then they don’t pay.
Here is the part nobody warned you about, you built it before you knew who would buy it. That is not a code problem. Another feature will not fix it.
And most founders keep coding because coding feels safer than asking for money.
The fix
Most of the time this is a selling problem, not a code problem. It comes down to one of three things: the wrong person, the wrong pain, or the wrong ask.
Sometimes you built a vitamin when people only pay for painkillers.
When that is the case, we go back to real users, find the pain they actually feel, and re-aim what you already built at it. No rewrite. No pivot you’ll regret. You point the same product at the right pain and start getting paid.
Who this is for
Join If
You shipped a product and have zero or almost zero paying customers
You are a solo or first-time founder
You keep adding features instead of asking for money
You can put in a few real hours a week for 4 weeks
Skip if
You want a growth hack, not the actual work
You think your product is fine and the market just hasn't noticed yet
You are not willing to talk to real users
You want to stay in build mode and dodge selling
The Method
The same order I use with every founder. Skip a step and the sale falls apart.
Person
Who exactly is this for. One real person you can picture, not “everyone with a laptop.”
Pain
The expensive problem they already feel and already try to fix. You are not creating demand, you are finding it.
Promise
The result you sell, in one clear line they instantly get. Your product is the how, not the pitch.
Pitch
How you ask for money without feeling weird about it. A simple, direct offer that makes saying yes easy.
Proof
A paying customer. Not a “great idea,” not a thumbs up. A payment. That is the only proof that counts.
What you get
01
A full teardown of your product
I personally go through what you built and give you the exact steps to your first sale. No guessing.
02
Four live lessons, two hours each
One a week for four weeks. The whole method, taught live, with your questions answered in the room.
03
Your 1:1 kickoff call
In week one we go one to one. I get to know you, dig into your product, find the real pain worth paying for, and map your path to the first sale. This cohort only.
founding perk · gone after this cohort
04
A resource vault plus templates
Recorded walkthroughs you can rewatch any time, plus outreach, offer, and call templates you copy and send today.
05
A community of founders doing the same thing
People at your exact stage, working in the open. This cohort keeps the community for life. Later cohorts pay for it. You will not.
founding perk · lifetime access
Your 4 weeks
Four weeks, one outcome each. You always know exactly what you’re chasing.
Week 1
Your product, torn down
In your 1:1, I go through what you already built and give you my honest read: is this a painkiller people pay for, or a vitamin that's just nice to have? We map the whole product and flag the risks before you spend another hour on it.
You walk out with a clear map of your product and an honest call on whether the demand is really there.
Week 2
Your buyer, and how to reach them
I show you how to build the persona of your real buyer, find where your ICP actually spends time, and reach out so they say yes to a conversation.
You walk out with a sharp ICP and outreach going out, and buyer conversations landing on your calendar.
Week 3
The conversations
You run those conversations, and I teach you how to pull out the real pain, the thing they'd actually pay to fix. Find it, and you've got your opening. Don't, and you've learned your product is a vitamin, cheaply, and we re-aim it.
You walk out with the real pain in your buyer's own words, or proof there isn't one yet.
Week 4
The pitch, and the first sale
With a real pain in hand, I show you how to pitch your product as the fix and take it back to the same people you talked to. That's where the first sale comes from.
You walk out with your pitch in front of real buyers, going for the yes that comes with a payment.
Who’s running this
I'm Dennis, and I learned what I'm about to teach you the expensive way.
Every time I built from my own imagination, I lost:
uxlab.academy: six months of building, $0 in revenue
thecreator.shop: $50,000 in, nothing back
sanko.io: twelve months of work, zero sales
Same reason every time. I never validated anything. I built what I thought was clever and waited for buyers who never showed.
Every time I started from a conversation, I won. My consultancy landed its first client from a single chat, and that grew into a 10-year career doing one thing: find the buyer, shape the offer, get the yes.
I did it for companies like Booking.com, Barclays, Pearson, and countless startups behind closed doors. For one of them, Dataru, a single Figma prototype, no working product, no code, helped them raise over $1 million in their first funding round. Proof that when the buyer and the pitch are right, you don't even need the product built yet.
I'm not going to tell you I built a giant SaaS. I didn't. My own products are the ones that failed. What I'm good at is the thing you're stuck on: taking a product that already exists and turning it into paid work.
And I still live by that lesson. This cohort came out of real conversations with founders like you, not my imagination.
I'm building my own product again right now, this time starting from a conversation, not my imagination. This cohort is where that starts.
You don't build your way to a customer. You talk your way there. That's what I'll teach you.
Don't take my word for it. Here's my LinkedIn, check the 10 years yourself.
The Offer
Funding Cohort
one-time
Founding price. It goes up after this cohort.
Seats
10
Start Date
September 21, 2026
Length
4 weeks
Lessons
4 live, 1h each
1:1 kickoff
Week 1, founding members only
Community
Lifetime, this cohort
Guarantee
Money-back
Ten seats only, so you get real one on one time with me. And $297 is small next to what it gives back.
Sell your product for $10 a month, and 30 buyers cover it. Sell it for $100 a month, and just 3 do. After that, the money is yours.
You are not spending $297.
You are buying the customers who pay it back.
The Guarantee
No paying customer in 4 weeks? You get every dollar back.
Do the work, and if you don't get a paying customer in the 4 weeks, I give you your $297 back. All of it.
The deal is fair. Show up to the lessons. Use your call with me. Send the messages I tell you to send. If you do all that and still no one pays you, you get your money back.
But here is the part that matters more than the refund. You cannot lose either way.
Either you make your first sale, because your product is good and people want it. Or you find out, fast, that you built a vitamin, something nice to have that nobody will pay for. And that is not a dead end. I will tell you what to do next: how to fix what you have, or how to walk away from it and build the right thing instead. If you start over, I will help you find the real pain to go after, so the next build is one people actually pay for.
So you either leave with a paying customer, or you leave knowing exactly what to build next. You never leave with nothing.
Here is why I can promise this. I am not guessing. I did this exact work for 15 years, for companies like Barclays and Booking.com, and it paid off every time. I know it works. That is why I am happy to put my own money behind it.
Most people who sell you a program get paid whether you win or lose. I don't want that. I would rather earn it. If you don't win, I don't keep your money.
Questions
Will later cohorts get a 1:1 call with you?
What if I can't make a live lesson?
How much time does this take?
What if my product turns out to be the wrong idea?
I'm not sure I can invest right now.
Why only 10 seats?
Do you write the code or fix my product?
The Last Step
If you built the thing and nobody is paying yet, this is the 4 weeks that fixes it.
10 seats · starts September 21, 2026
